Marketing, BBA
Department Requirements
College of Business students with major requirements which include one or more of the courses listed as required for their minor will be allowed to count a maximum of 6 SCH to fulfill both their major and minor area requirements. Any additional courses that are common between the major area of study and the minor area would have to be substituted by upper-level courses in the minor area. The substituted courses must be approved by the Dean of the College of Business. Consult the Department Head offering the minor for details.
All non-Business students are required to maintain a minimum cumulative GPA of 2.0 in the minor areas for graduation; the student can have only one “D” in the courses required for the minor areas.
Business majors must earn a grade of “C or better” in every business course (except if taken as an unrestricted elective).
Bachelor of Business Administration in Marketing Degree Program Requirements
Complete Core Curriculum Listing at https://catalog.pvamu.edu/universitycorecurriculum/
| Core Curriculum 42 Credit Hours | ||
| Communication | 6 | |
| Freshman Composition I 1 | ||
| Freshman Composition II 1 | ||
| Mathematics | 3 | |
| College Algebra 1 | ||
| Life and Physical Sciences (Select Two) | 6 | |
| Language, Philosophy, and Culture (Select One) | 3 | |
| Creative Arts (Select One) | 3 | |
| American History (Select Two) | 6 | |
| Government/Political Science | 6 | |
| American Government | ||
| Texas Government | ||
| Social and Behavioral Sciences | 3 | |
| Principles of Macroeconomics 1 | ||
| Component Area Option One | 3 | |
| Financial Planning from a Global Perspective 1 | ||
| Component Area Option Two | 3 | |
| Business Computer Applications 1 | ||
| General Education Supplement for Marketing Majors (18 SCH) 1 | ||
| MATH 1324 | Finite Mathematics 1 | 3 |
| ECON 2302 | Principles of Microeconomics 1 | 3 |
| ECON Elective (3000 - 4000 level course) | 3 | |
| MGMT 1316 | Quantitative Business Anaysis 1 | 3 |
| MGMT 3301 | Business Statistics 1 | 3 |
| MGMT 2320 | Leadership and Ethics 1 | 3 |
| College Requirements (33 SCH) 1 | ||
| ACCT 2301 | Principles of Accounting | 3 |
| ACCT 2302 | Principles of Managerial Accounting | 3 |
| BCOM 3330 | Business Communication | 3 |
| BLAW 2301 | Legal Environment of Business | 3 |
| FINA 3310 | Principles of Finance | 3 |
| MISY 2301 | Fundamentals of MIS with ERP | 3 |
| MGMT 1301 | Introduction to Business | 3 |
| MGMT 2000 | Prof Development for Business | 0 |
| MGMT 3310 | Principles of Management | 3 |
| MGMT 4000 | Professional Development For Business II | 0 |
| MGMT 4330 | Strategic Management and Business Policy | 3 |
| MGMT 4333 | Production and Operations Management | 3 |
| MRKT 3310 | Principles of Marketing | 3 |
| Major Area Requirements (27 SCH) 1 | ||
| MRKT 3333 | Consumer Behavior | 3 |
| MRKT 4334 | Marketing Research | 3 |
| MRKT 4339 | Marketing Communications | 3 |
| MRKT 4341 | Distribution Management | 3 |
| MRKT 4349 | Marketing Strategy and Analysis | 3 |
| PSYC 2301 | General Psychology | 3 |
| Marketing Electives (3000 - 4000 Level) - Select three of the following: 1, 2 | 9 | |
| Sports, Entertainment, and Event Marketing | ||
| Retail Management | ||
| Salesmanship | ||
| Advertising | ||
| International Marketing | ||
| Fundamentals of E-Marketing | ||
| Sales Management | ||
| Commercializing Innovative Ideas | ||
| Cooperative Education II | ||
| Supply Chain Management | ||
| Cooperative Education III | ||
| Data Mining Techniques | ||
| Decision Modeling for Business Analytics | ||
| ERP Apps in Supply Chain | ||
| Purchase Management | ||
| Logistics Management | ||
| Quality Management | ||
| Economics for Entrepreneurs | ||
| Diversity Entrepreneurship | ||
| Social Entrepreneurship | ||
| Special Topics | ||
| Venture Creation | ||
| Unrestricted Elective | 3 | |
| Total Hours | 123 | |
- 1
A grade of “C” or better is required in these courses. Business majors must earn a grade of “C” or better in all business courses (1300 - 4399 Level courses). Students must earn the University required passing grade “D” or better in courses used as an unrestricted elective.
- 2
Management Major area required courses (e.g., MGMT 3302, 3311, 3334, 3335) will not be counted as Marketing Electives unless special approval has been obtained from Department Head. ECON 1301 Fundamentals of Economics in a Global society will not count as an Economics Elective. It can be used as an Unrestricted Elective.
Bachelor of Business Administration in Marketing Degree Sequence
Core: https://catalognext.pvamu.edu/universitycorecurriculum/
| Freshman | |||
|---|---|---|---|
| Fall - Semester 1 | Hours | Spring - Semester 2 | Hours |
| Communication Core | 3 | Communication Core | 3 |
| MGMT 1301 | 3 | Mathematics Core | 3 |
| Component Area Option One Core | 3 | ||
| Component Area Option Two Core | 3 | ||
| Government/Political Science Core | 3 | ||
| Government/Political Science Core | 3 | ||
| Life and Physical Sciences Core | 3 | ||
| Life and Physical Sciences Core | 3 | ||
| MGMT 2000 | 0 | ||
| Total | 15 | Total | 15 |
| Total Hours: 30 | |||
| Sophomore | |||
|---|---|---|---|
| Fall - Semester 1 | Hours | Spring - Semester 2 | Hours |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| PSYC 2301 | 3 | ECON 2302 | 3 |
| American History Core | 3 | American History Core | 3 |
| MATH 1324 | 3 | Social And Behavioral Sciences Core | 3 |
| MGMT 2320 | 3 | ||
| Language, Philosophy & Culture Core | 3 | MISY 2301 | 3 |
| Creative Arts Core | 3 | ||
| Total | 18 | Total | 18 |
| Total Hours: 36 | |||
| Junior | |||
|---|---|---|---|
| Fall - Semester 1 | Hours | Spring - Semester 2 | Hours |
| BCOM 3330 | 3 | BLAW 2301 | 3 |
| FINA 3310 | 3 | MGMT 3310 | 3 |
| MRKT 3310 | 3 | MRKT 3333 | 3 |
| MGMT 1316 | 3 | MGMT 3301 | 3 |
| Unrestricted Elective | 3 | MRKT Elective (3000-4000 Level) | 3 |
| Total | 15 | Total | 15 |
| Total Hours: 30 | |||
| Senior | |||
|---|---|---|---|
| Fall - Semester 1 | Hours | Spring - Semester 2 | Hours |
| MGMT 4333 | 3 | MGMT 4330 | 3 |
| MRKT 4334 | 3 | MGMT 4000 | 0 |
| MRKT 4339 | 3 | MRKT 4341 | 3 |
| MRKT Elective (3000-4000 Level) | 3 | MRKT 4349 | 3 |
| ECON Elective (3000-4000 Level) | 3 | MRKT Elective (3000-4000 Level) | 3 |
| Total | 15 | Total | 12 |
| Total Hours: 27 | |||
| Total Semester Credit Hours :123 | ||
Marketable Skills
Marketable skills, as defined by the Texas Higher Education Coordinating Board's 60x30TX Plan, include interpersonal, cognitive, and applied skill areas, are valued by employers, and can be either primary or complementary to a major. Marketable skills are acquired by students through education, including curricular, co-curricular, and extracurricular activities.
BBA Marketing
Degree Skills
- Sales techniques
- Marketing strategy and analysis
- Digital marketing and consumer behavior
Concentration Skills
- Critical thinking
- Quantitative reasoning and logical thinking
- Ethical behavior and decision making
Co-curricular and Extracurricular Skills
- Professional communication
- Interpersonal relationships and teamwork
- Project management